Public Relations Team

Public Relations Team

Communicate
Personable
Progress
Empathy

What Do We Do?

The Design Committee is responsible for creating promotional material such as flyers, trifolds, business cards, and banners for BITS to establish a social media presence and reach the broader Rutgers community. This team intends to curate a distinct brand for BITS through an innovative use of design elements, color schemes, and graphics using Canva. The design team thus represents BITS at large and helps to attract students to our events, programming, and initiatives.

The Marketing Committee is in charge of making BITS a recognizable brand and growing the club. By making decisions backed by data analysis, this committee creates, communicates, and delivers value to our audience. Members of this team accomplish this goal by tapping into areas such as digital marketing, marketing analytics, content creation, strategy, research, and brand management.

A badge

Build Relationships

Networking
We build and maintain relationships with journalists and media outlets to ensure coverage of BITS initiatives and successes
A book

Brand Management

Cultivating
Our team crafts and upholds the BITS brand image, ensuring consistency and positive public perception across all platforms
A logo of 2 people

Messaging

Outreah
We strategize and execute communication plans for BITS events, maximizing attendance and engagement through targeted messaging

Key Skills

Skills/Responsibilities

Strategic Planning

Conceptualizing and implementing PR campaigns that effectively communicate BITS's mission and achievements

Media Relations

Developing and maintaining relationships with media outlets to promote BITS events and news.

Content Development

Create compelling content that aligns with BITS’s messaging and outreach goals.